Meet the Team

Justin Machell

Chief Executive Officer

When I think about the Highland brand and what we want it to convey, I think about our love and passion for farmers and the food distribution chain that supports them.

In today’s global marketplace, competition amongst food producers has never been stronger and regulatory compliance so challenging and costly. There is a need for innovation and technology to help farmers more professionally manage their businesses. We are driven to meet this need by developing world-class software and creative solutions to tackle the industry’s most pressing needs and virtualize the business of agriculture.

When we see a customer take control of their business instead of letting the business run them, it’s an amazing transformation. We strive to be our customers’ most valued, trusted partner and not just another cost of doing business.

Executive Team


Steve Maxwell

Founder, Chairman of the Board


Justin Machell

Chief Executive Officer


John Baird

Chief Financial Officer


Frank Kelsey

Chief Science Officer

Sales & Service Team


Tara Stroud

Director of Customer Success


Kori Davis

Account Manager


Jasmin Guardado

Account Manager: Bilingual


Sarah Taylor

Account Manager

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Nancy Curbow

Account Manager: Bilingual