Meet the Team

Justin Machell - Chief Executive Officer

Justin Machell

Chief Executive Officer

When I think about the Highland brand and what we want it to convey, I think about our love and passion for farmers and the food distribution chain that supports them.

In today’s global marketplace, competition amongst food producers has never been stronger and regulatory compliance so challenging and costly. There is a need for innovation and technology to help farmers more professionally manage their businesses. We are driven to meet this need by developing world-class software and creative solutions to tackle the industry’s most pressing needs and virtualize the business of agriculture.

When we see a customer take control of their business instead of letting the business run them, it’s an amazing transformation. We strive to be our customers’ most valued, trusted partner and not just another cost of doing business.

Justin Machall's Signature

Executive Team

  • Steve Maxwell

    Founder, Chairman of the Board

  • Justin Machell

    Chief Executive Officer

  • John Baird

    Chief Financial Officer

  • Frank Kelsey

    Chief Science Officer

Accounting Team

  • Sherri Stanley


  • Robin Downs

    Accounts Payable

  • Vicki Maxwell

    Treasury Management

  • Mindy Thomas

    Accounts Receivable

Business Intelligence and Analytics Team

  • Brent Lewis

    Product Manager, (BI) Business Intelligence

  • Drew Mery

    Data Analyst

  • Sarah Murrell

    Market and Sales Analyst

Development Team

  • Frank Pernicano

    Director of Engineering

  • Kevin Dorsett

    Principal Software Engineer

  • Justin Williams

    Senior Software Engineer

  • Luis Meza

    Senior Software Engineer

  • Alexander Fininis

    Software Engineer

  • Jamie Forgione

    Front End Software Engineer

  • Vincent White

    Lead Software Engineer

  • Josh Stockdale

    Front End Software Engineer

  • Gabriel Garcia

    Software Engineer

  • Jeffrey Newton

    Quality Assurance Engineer

  • Rodney Rose

    Software Engineer

  • Scott Santmyer

    Senior Quality Assurance Engineer

  • Heather Turner

    Software Engineer

  • Devisha Vyas

    Quality Assurance Engineer

Marketing and Media Team

  • Jodi Lewis Marketing Manager

    Jodi Lewis

    Marketing Manager

  • Nathan Krafve

    Multimedia Producer

Product Development Team

  • Mikayla Allison

    Product Manager

  • Carlyle Carr

    Product Manager

  • Highland Ag Solutions Green Leaf

    Kevin Lendo

    Data Specialist I

  • Daviela Ramirez

    Database Specialist II

  • Joshua Studebaker

    Product Manager

Service Specialists Team

  • Anne Barnhill

    Strategic Account Manager

  • Haley Stockton

    Service Specialist and UAT Coordinator

  • Dennis Aguilar

    Service Specialist

  • Sass Boles

    Service Specialist

Sales Team

  • Aimee Smith

    Sales Manager

  • David Bagley


  • Kori Davis


  • Brian Deese

    Strategic Sales

UX Team

  • Charles Elliott

    Director of User Experience

  • Suzie Berry

    UX Architect

  • Kelly McCabe

    Senior UX Architect

  • Chaela Kauz

    UX Designer