When I think about the Highland brand and what we want it to convey, I think about our love and passion for farmers and the food distribution chain that supports them.
In today’s global marketplace, competition amongst food producers has never been stronger and regulatory compliance so challenging and costly. There is a need for innovation and technology to help farmers more professionally manage their businesses. We are driven to meet this need by developing world-class software and creative solutions to tackle the industry’s most pressing needs and virtualize the business of agriculture.
When we see a customer take control of their business instead of letting the business run them, it’s an amazing transformation. We strive to be our customers’ most valued, trusted partner and not just another cost of doing business.