Meet the Team

Justin Machell - Chief Executive Officer

Justin Machell

Chief Executive Officer

When I think about the Highland brand and what we want it to convey, I think about our love and passion for farmers and the food distribution chain that supports them.

In today’s global marketplace, competition amongst food producers has never been stronger and regulatory compliance so challenging and costly. There is a need for innovation and technology to help farmers more professionally manage their businesses. We are driven to meet this need by developing world-class software and creative solutions to tackle the industry’s most pressing needs and virtualize the business of agriculture.

When we see a customer take control of their business instead of letting the business run them, it’s an amazing transformation. We strive to be our customers’ most valued, trusted partner and not just another cost of doing business.

Justin Machall's Signature

Executive Team

  • Steve Maxwell

    Founder, Chairman of the Board

  • Justin Machell

    Chief Executive Officer

  • John Baird

    Chief Financial Officer

  • Frank Kelsey

    Chief Science Officer

Accounting Team

  • Sherri Stanley


  • Robin Downs

    Accounts Payable

  • Vicki Maxwell

    Treasury Management

  • Mindy Thomas

    Accounts Receivable

Business Intelligence and Analytics Team

  • Brent Lewis

    Product Manager, (BI) Business Intelligence

  • Drew Mery

    Data Analyst

Development Team

  • Michael White

    Development Manager

  • Marco Aguilar

    Principal Software Engineer

  • Kevin Dorsett

    Principal Software Engineer

  • Alexander Fininis

    Software Engineer

  • Jamie Forgione

    Front End Software Developer

  • Angie Fuller

    Principal Software Engineer

  • Gabriel Garcia

    Junior Software Developer

  • Jeffrey Newton

    Quality Assurance Engineer

  • Rodney Rose

    Software Developer

  • Scott Santmyer

    Senior Quality Assurance Engineer

  • Heather Turner

    Software Developer

Marketing and Media Team

  • Bristol Wells

    Director of Marketing and Customer Experience

  • Nathan Krafve

    Multimedia Producer

Product Development Team

  • Chris Crockett

    Director of Product

  • Mikayla Allison

    Product Manager

  • Carlyle Carr

    Product Manager

  • Daviela Ramirez

    Database Specialist II

  • Joshua Studebaker

    Product Manager

Service Specialists Team

  • Anne Barnhill

    Service Specialist Manager

  • Dennis Aguilar

    Service Specialist

  • Sass Boles

    Service Specialist

  • Kera Power, Service Specialist

    Kera Power

    Service Specialist

  • Haley Stockton

    Service Specialist

Sales Team

  • Aimee Smith

    Sales Manager

  • David Bagley


  • Kori Davis


UX Team

  • Charles Elliott

    Director of User Experience

  • Suzie Berry

    UX Architect

  • Kelly McCabe

    Senior UX Architect