Meet the Team

Justin Machell

Chief Executive Officer

When I think about the Highland brand and what we want it to convey, I think about our love and passion for farmers and the food distribution chain that supports them.

In today’s global marketplace, competition amongst food producers has never been stronger and regulatory compliance so challenging and costly. There is a need for innovation and technology to help farmers more professionally manage their businesses. We are driven to meet this need by developing world-class software and creative solutions to tackle the industry’s most pressing needs and virtualize the business of agriculture.

When we see a customer take control of their business instead of letting the business run them, it’s an amazing transformation. We strive to be our customers’ most valued, trusted partner and not just another cost of doing business.

Executive Team

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Steve Maxwell

Founder, Chairman of the Board

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Justin Machell

Chief Executive Officer

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John Baird

Chief Financial Officer

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Frank Kelsey

Chief Science Officer

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Brent Lewis

Product Manager, (BI) Business Intelligence

Sales & Service Team

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Tara Stroud

Director of Customer Success

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Kori Davis

Account Manager

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Jasmin Guardado

Account Manager: Bilingual

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Sarah Taylor

Account Manager

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Nancy Curbow

Account Manager: Bilingual

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Crystal Gutierrez

Account Manager: Bilingual

Accounting Team

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Robin Downs

Accounts Payable

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Vicki Maxwell

Treasury Management

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Sherri Stanley

Controller

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Mindy Thomas

Accounts Receivable

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Frank Pernicano

Director of Engineering

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Kevin Dorsett

Principal Software Engineer

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Alexander Fininis

Software Engineer

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Rodney Rose

Software Engineer

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Scott Santmyer

Senior Quality Assurance Engineer

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Luis Meza

Senior Software Engineer

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Vincent White

Lead Software Engineer

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Josh Stockdale

Front End Software Engineer

Product Development Team

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Mikayla Rogers

Product Manager

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Joshua Studebaker

Product Manager

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Daviela Ramirez

Regulatory Specialist

UX & Marketing Team

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Charles Elliott

Director of User Experience

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Suzie Berry

Senior UX Architect

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Kelly McCabe

Senior UX Architect